Thoughts on productivity, AI, building in public and the future of technology.
July 2026
From frustration with Notion and Todoist to LuneX, an RPG for real life, and a UK software company built around human potential.
Why AI should amplify human effort instead of replacing it, and how Luno puts that philosophy into practice inside LuneX.
Constraint, proximity, shipping discipline, and democratised tools are how small teams ship products that feel larger than their headcount.
Dopamine, meaningful rewards, and why LuneX XP is designed around genuine sessions rather than empty badges.
How the attention economy warps software design, and why JN Horizon chooses calm, useful interaction over endless engagement tricks.
Why task trackers fall short, and how LuneX connects focus, levels, relationships, and AI around the whole person.
Lessons from ninety builds, stubborn bugs, tiny details, cut features, and why shipping imperfect work beats waiting for perfect.
Why motivation fails as a strategy, how systems create showing up, and why the LuneX moon streak rewards consistency over hype.
Cue routine reward loops, the UCL finding around 66 days, and how LuneX is designed around habit science rather than hype.
Transactional AI versus relational AI, and why Luno is built as a companion that reads your real LuneX data before it speaks.